Larry Friedman, Pres

EDUCATION:

Wharton School of Finance and Commerce, University of Pennsylvania.

B.S. Economics; B.S. Ind. Eng; M.B.A. Mkt'g;

PROFESSIONALCERTIFICATION:

Broker's License, State of Florida

CSM (Certified Shopping Center Manager)

PROFESSIONALEXPERIENCE:

1991 - Present: President, AnaLar International Realty, Corp. Broker for AIRC responsible for operations of the brokerage with specific attention to commercial sales and leasing, property management, and marketing. In this capacity I have brokered more deals for Wendy's International than any other broker in South Florida. I am responsible for all commercial activity in addition to supporting residential real estate activities. In 20 years of activity my name has become known to most users of small parcels. In this capacity as a specialist on commercial real estate and especially small parcels I am considered amongst the most knowledgeable in sites between Vero Beach and Key West. AnaLar is a 2 person office. As such my duties include oversight and hands on responsibility for all systems, procedures, marketing and legal support.

1994 - 1995: V.P. Southeast Property Management Co; Commercial Real Estate Broker specializing in sales and ground leasing of small parcels.

1988 - 1994: V.P. Retail Marketing Division; Commercial Real Estate Broker; ComReal Miami, Inc; Sales and Leasing of Retail Property. Same functions that were discharged at Southeast Property Management. Joined Southeast because of better opportunities and better share of commissions.

1987 - 1988: V.P. Catalfumo Management and Investment; This company had grown rapidly with interests in shopping centers, commercial land, office-warehouse parks, mobile home parks, office buildings, and land. The owner and only executive had created this mini empire with only his knowledge as a contractor; i.e., without any knowledge of systems and procedures, or the more subtle necessities of business. In actuality he was using a $0.10 page stationery store lease. I was responsible for creating everything required for the control and operation of the management and development company. I had direct authority over, and responsibility for all company operations which included evaluation of market opportunities, construction coordination and follow through, leasing, TI coordination, rent collection, tenant relations and physical plant maintenance. Hired, trained and supervised leasing agents, wrote addendums and lease modifications, conducted and assisted in lease negotiations, established rental rates and conducted market studies, supervised maintenance personnel and repair contractors.

1985 - 1987: Dir. Leasing; FIRC Group; Responsible for leasing of 3,000,000 s.f. of strip shopping center space to both majors and locals. Hired, trained and directed a leasing staff of five and coordinated staff with the leasing efforts of local center managers. Contributed to market studies and company evaluation of development opportunities.

1983 - 1985: Dir. Commercial Marketing; The Engle Group; The 2 brothers who own the largest home building firm in Palm Beach County were developing commercial properties for their private investments. When I joined Engle they were building a professional office building and had plans for a strip center. My initial duties consisted of overseeing the construction of both properties and the leasing of same. Additionally, I was responsible for all operations (construction, leasing, TI coordination, rent collection, physical plant maintenance) of all commercial properties.

1980 - 1983: Dir. Marketing & Leasing; The FIRC Group; Reviewed all property and site submissions for economic and market viability, managed an office complex, two shopping centers in excess of 150,000 s.f. each, a mall, and directed the leasing efforts for all other properties. Additionally, contributed to most corporate decisions as a member of the inner management circle.

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